The music business is not about music. It’s about talking about music. Are you worth talking about?

The music business is not about music. It’s about talking about music. Are you worth talking about?

Brand Archetype: Creator

Quote: “Life isn’t about finding yourself. Life is about creating yourself.” ~ George Bernard Shaw

Motto: If you can imagine it, it can be done.
Driving desire: to create things of enduring value
Goal: to realize a vision
Greatest fear: mediocre vision or execution
Strategy: develop artistic control and skill
Task: to create culture, express own vision
Weakness: perfectionism, bad solutions
Talent: creativity and imagination

I like songs that are simple. Syd Barrett 
The INCORRECT way to Network
If you are going to blindly send emails to labels, managers, agents etc, with the intent to network your band, don’t do this:
"We are looking for help getting on bigger bills and our first tour.  Please let me know if you’d be interested in helping us".
This kind of email does not inspire anyone to click on a link to listen to your music and discover that you have 146 YouTube views and 322 FaceBook likes. The industry is not about music it’s about stats. Only when your band is of value and appears to be a returnable investment will those in power be willing to “help” you… and at that point, they will be finding you anyway. 

The INCORRECT way to Network

If you are going to blindly send emails to labels, managers, agents etc, with the intent to network your band, don’t do this:

"We are looking for help getting on bigger bills and our first tour.  Please let me know if you’d be interested in helping us".

This kind of email does not inspire anyone to click on a link to listen to your music and discover that you have 146 YouTube views and 322 FaceBook likes. The industry is not about music it’s about stats. Only when your band is of value and appears to be a returnable investment will those in power be willing to “help” you… and at that point, they will be finding you anyway. 

It’s not who you are, it’s who you are not.
Kurt Cobain did not play guitar technically as well as Eddie Van Halen, nor did he have the vocal range of Freddy Mercury. Who cares? He started a musical revolution! Don’t get caught up in comparing yourselves to others or waiting for the perfect song or perfect tour etc. No one is perfect. You are who you are. Accept it and be real. Start NOW and find your own voice. Don’t be sidetracked by critics. Push through the noise and become who you are meant to be.  Your limitations are what make you special. Embrace them. 

It’s not who you are, it’s who you are not.

Kurt Cobain did not play guitar technically as well as Eddie Van Halen, nor did he have the vocal range of Freddy Mercury. Who cares? He started a musical revolution! Don’t get caught up in comparing yourselves to others or waiting for the perfect song or perfect tour etc. No one is perfect. You are who you are. Accept it and be real. Start NOW and find your own voice. Don’t be sidetracked by critics. Push through the noise and become who you are meant to be.  Your limitations are what make you special. Embrace them. 

Don’t be the type of musician that puts in the minimum effort and just criticizes others around them that are showing signs of success. You know the type… It might even be you!  Take a risk and put your self out there. Step outside of your shroud of negative reinforcement and be ballsy enough to be shit on by the rest of the world. Only then can you be on a peer level with the ones you hope to see fail. 

Don’t be the type of musician that puts in the minimum effort and just criticizes others around them that are showing signs of success. You know the type… It might even be you!  Take a risk and put your self out there. Step outside of your shroud of negative reinforcement and be ballsy enough to be shit on by the rest of the world. Only then can you be on a peer level with the ones you hope to see fail. 

STOP READING AND START DOING!
You can’t learn to drive a car by reading a manual. You need to get behind the wheel, put the key in the ignition and put your foot on the gas. All the music “how to” blogs in the world won’t get you closer to your goal. Stop reading and start writing, recording, booking, playing live… whatever. Just do it. Much like driving, your progress can only accelerate by actual application, not research. Green light = GO! 

STOP READING AND START DOING!

You can’t learn to drive a car by reading a manual. You need to get behind the wheel, put the key in the ignition and put your foot on the gas. All the music “how to” blogs in the world won’t get you closer to your goal. Stop reading and start writing, recording, booking, playing live… whatever. Just do it. Much like driving, your progress can only accelerate by actual application, not research. Green light = GO! 

What Would You Do… If You Knew You Would Not Be A Successful Musician?
A. Music is my passion. I would continue to make music regardless. 
B. I would consider my other opportunities and just keep music as a hobby. 
C. I would never play music again. 
D. Success is not so easily definable. I am successful every day that I am able to play music. Therefore, I am already a success. 

What Would You Do… If You Knew You Would Not Be A Successful Musician?

A. Music is my passion. I would continue to make music regardless. 

B. I would consider my other opportunities and just keep music as a hobby. 

C. I would never play music again. 

D. Success is not so easily definable. I am successful every day that I am able to play music. Therefore, I am already a success. 

A man is a success if he gets up in the morning and gets to bed at night, and in between he does what he wants to do. — Bob Dylan

Random Thought

Your tenth grade science class instructor was a high school teacher, not a Scientist.

Think about it.